Ndebele bum, breasts shaking senditoo advert is in bad taste
Zim Ads Lack Creativity: Social Media Roasts Senditoo’s Ad Featuring Rump-Shaking Sandra Ndebele
Zimbabwe’s advertising agents have come under fire on social media following Senditoo’s latest ad which features Sandra Ndebele.
The international remittance service’s ad features the voluptuous Sandra Ndebele and three other women who will be twerking and shaking their breasts and behinds to a modified version of Juntal’s hit song ‘Mutupo‘.
The ad appears not to have impressed many Zimbabweans on social media, who are making their feelings known. Some are deriding Senditoo’s marketing executives for approving the ad which they claimed is cringeworthy. They questioned the nexus between Senditoo’s services and the rump-shaking women on screen.
Others also slammed Zimbabwe’s marketing professionals for alleged laziness and lack of creativity. They argued that the template for most ad agencies seems to be to take a popular song and make it into a jingle and have men and women dancing to it.
Any thoughts on the Senditoo ad and Zimbabwe adverts in general?
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